Advanced Content Marketing Certification

Did you know?

• 92% of large companies spend on online marketing
• Marketing Specialist jobs to grow 41% this decade
• Online Marketing Managers are paid 16% more

What is Advanced Content Marketing Certification

Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. An engaging digital article creates an aura that the author is an expert which will result in the reader remaining on the site and creating the opportunity to convert as a sale.

Advanced Content Marketing Course from College Africa Group trains you to produce engaging and entertaining Marketing Content. This course concentrates on the vital strategies, tactics and best practices that a writer needs to inculcate and enhance the content marketing efforts.

The Advanced Content Marketing course, imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.

Advanced Content Marketing is about generating inbound links by writing articles. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

The Advanced Content Marketing Foundation course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing content marketing activity as well as how to measure its impact.

Conversion rate Optimisation (CRO) is the methodology of converting traffic to revenue.

Conversion Rate Optimisation (CRO) is a proven, effective framework which assists professionals operating websites to convert received passing traffic by potential purchasers into leads or sales. It is crucial to discover the reason why site visitors don’t convert to sales, so this anomaly can be addressed and turned around to mutual benefit of purchasers and sellers.

Choose a career in Content Marketing and discover your potential now!

It is online, it is simple, it is self-paced and waiting for you to sign up.

Why is the course most sought-after?

The Advanced Content Marketing course from College Africa Group skillfully trains you to become a professional to convert the passing traffic the websites receives, to leads or sales by writing great content.

Benefits gained from the Advanced Content Marketing courses are:

• Content Marketing course trains participants in the basic principles of Content Marketing and enables them to market any business online through specific content.

• Content creation can enhance a brand’s image. A research conducted by Kapost established that content marketing contributes up to three times more leads than traditional online advertising, such as paid search.
• Digital marketing industry is expected to create half a million jobs within next 2 years and there is huge shortage of specialised professionals in this Industry. As a Content Marketing expert you will be prepared for job opportunities in the digital marketing industry.
• Employers are shifting toward freelance and contract workers to find the higher-level skill sets they need, rather than hiring full-time marketers. This trend opens gates for domain experts from multiple industries to leverage their expertise effectively.
• Professional expertise gained in converting visitors to leads, helping to generate revenue.

What are the learning benefits of this Course?

The Advanced Content Marketing training by College Africa Group provides essential knowledge in Content Marketing strategy. By being certified as a Content Marketer the professional gains the following benefits:

Identify the aspects of Content marketing strategy that creates and benefits from great content

• Understand Product Page Optimization and PPC Conversion strategies
• Master click-through and conversion rate techniques
• find industry influencers and identify promotional opportunities
• Appropriate campaign tactics through strategy and methodology applied to gain the customers attention.
• Learn to write effective and engaging content.
• Learn to capture more leads, and reduce bounce rates by creating engaging content.
• How to write content for the many forms of Social Media.

What is the career benefit in-store for you?

• There is a great demand for marketers who are good in Content Marketing, CRO techniques and best practices. The certification immensely helps professionals to develop skills required to improve conversion rates

• A globally recognised industry certificate, which validates professional knowledge on Content Marketing.
• Expertise to leverage skills to generate revenue through a systematic, repeatable framework of generating effective content.
• Opportunity to implement strategic objectives and techniques to convert visitors into sales, leads or promote campaigns.
• Recognition and success in utilising a conversion process proven to produce massive increases in conversion rates.
• Added value benefits to affiliates and partners.
• Enhanced employment opportunity in the Digital Marketing industry seeking professionals in this domain where growing demand from businesses relying on online marketing is immense.

Who should do this certification?

The Advanced Content Marketing course can be pursued by professionals who want to specialise in Content Marketing and gain recognition in the digital marketing industry. This certification is best suited for:

• Copywriters and content writers
• Digital Marketers – Optimisation and Analytics Professionals
• Professionals seeking to increase profits for their online business
• Digital Marketers who use data driven approach to generate revenue
• Business owners – Entrepreneurs – Online Marketers
• Professionals in their early career – Marketing Professionals
• Bloggers – Graduates

Choose a career in Content Marketing and discover your potential now! It is online, it is simple, it is self-paced and waiting for you to sign up.